Digital Scratch & Win Activity

Remember the classic thrill of taking a coin to a scratch card, anxiously revealing the silver layer to see if you’ve won? We are bringing that nostalgic excitement to event spaces, fused with the speed and technology of the digital world. Digital Scratch & Win is an interactive experience played entirely on touchscreens, removing barriers between your brand and participants. No paper waste, no complex rules. Just the simple joy of discovery at your fingertips. From product launches to mall activations, congresses to festivals, this activity engages thousands of people in seconds, transforming your promotional giveaways into an unforgettable gaming experience.

What is Digital Scratch & Win and How Does It Work?

This system combines the logic of traditional scratch cards with modern touch kiosk technology. Participants need no physical tools; their fingers and the desire to win are enough. Thanks to the software infrastructure, winning probabilities can be pre-determined by your brand. The process works as follows:

• Participation & data entry: The participant approaches the kiosk screen. Optionally, they first register by entering their details (Name, Email, etc.). This step is a valuable data collection (lead generation) opportunity for your brand.
• Touchscreen experience: A covered image appears on the screen. The participant swipes their finger across the screen to "scratch" off the digital paint. Realistic sound effects and visual feedback recreate the authentic sensation of scratching a card.
• Instant result: Once the scratching is complete, the software immediately displays the result. Messages like "Congratulations, You Won Headphones" or "Try Again" appear on the big screen alongside your brand's product visuals.
• Prize redemption: If the participant wins, they can instantly claim their gift from the event stand using a QR code or ticket generated by the system. The entire process takes an average of 15-20 seconds, ensuring extremely fast circulation.

Technical Details & Setup

Digital Scratch & Win is a compact, practical solution with a "Plug-and-Play" approach. It creates maximum impact without requiring large spaces. It is suitable for both indoor and outdoor events. The ideal technical requirements are as follows:

• Space requirements: Due to its vertical kiosk structure, it occupies very little space. A 2x2 meter area is sufficient for the device itself and for the player to move comfortably.
• Power supply: The system operates on standard 220V mains electricity. No industrial power supply is required.
• Capacity: Since the game duration is very short (avg. 20 seconds), it can serve hundreds or even thousands of participants in a single day. The "Unlimited" capacity feature minimizes queue formation.
• Screen & hardware: High-resolution industrial touchscreens are used. For outdoor applications, special screens with high brightness settings are preferred to ensure visibility in sunlight.

Branding & Advantages

Digital Scratch & Win transforms ordinary gift distribution into an interactive show for your brand. The Kiosk (Totem) body can be fully wrapped with your brand colors and logo. However, the real magic lies within the software: The "scratch area" on the screen, the prize images revealed, the background, and the congratulatory messages are designed entirely according to your campaign identity. Furthermore, this system is a unique tool for GDPR-compliant data collection. Participants are more willing to share contact details with the motivation of winning a prize. Thus, when the event ends, you are left with not just distributed gifts, but a list of actionable, real potential customers (leads).

To bring speed, technology, and fun together at your events, discuss technical details, and get a personalized quote, you can email us at sales@eddra.com or reach us by phone at +90 212 252 5022 .