COCA COLA Digital Run and Play Game

Digital Run & Play: Transform Entertainment into a Digital Experience at Your Events
Interactive games that blend technology and entertainment are a creative way to provide unforgettable experiences for event attendees. "Digital Run & Play" is a digital activity that brings dynamism to event spaces through its fast-paced gameplay, reliance on quick reflexes, and a competitive spirit.

Offered exclusively for events by Eddra, the Digital Run & Play experience invites participants into an entertaining adventure in front of a screen. As players navigate a digital course, they must overcome obstacles, make the right moves, and strive to achieve the highest possible score.

What is Digital Run & Play?
Digital Run & Play is an interactive event game in which participants control a digital character, moving along a course, dodging obstacles, and aiming to reach specific in-game objectives.

Featuring vibrant graphics, an energetic atmosphere, and a scoring system, this experience allows participants to have fun while putting their own performance to the test. Each new round offers a fresh opportunity to reach a higher score and advance further along the course.

The Digital Run & Play Experience at Events
Digital Run & Play creates an engaging space at events that captures attendees' interest and encourages active participation. It is particularly well-suited for brand activations and corporate events, where it can be used to integrate digital entertainment into the overall event concept.

The game’s visual world, characters, and in-game elements can be customized to align with the specific concept of an event or a brand’s communication strategy. In this way, participants not only play a game but also become part of an entertaining experience through which they can engage with the brand.