Digital Wheel of Fortune Activity

A digital "Wheel of Fortune" activity strengthens the bond between brands and their target audience in crowded spaces within mere seconds. Stopping consumers in their tracks—especially in shopping malls filled with distractions—requires careful planning. Standard flyer distribution rarely yields a lasting return for the brand; the consumer needs to experience the moment firsthand. These interactive concepts by EDDRA move beyond ordinary promotional activities. People are not merely spectators; they touch the screen, spin the wheel, and instantly experience the thrill of winning.

Concepts That Drive Rapid Sales in Shopping Malls
Drawing foot traffic from outside the store to the inside is a major challenge for sales managers. Traditional discount announcements displayed on shop windows often go unnoticed. Interactive marketing concepts, however, spur consumers directly into action. Systems designed around vertical touch kiosks or large LED screens elicit an immediate reaction. The sound of the spinning wheel and the flow of colors spark curiosity, drawing people toward the stand. They spin the wheel, and the prize they win transforms directly into the motivation to make a purchase.