Digital Car Racing

Digital Car Racing is an interactive gamification solution that combines the thrill of speed with cutting-edge technology, transforming your event spaces into high-energy racetracks. Forget passive events where participants are just spectators; here, they get behind the wheel and become the adventure itself. Suitable for everything from shopping mall activations and product launches to festivals and corporate motivation days, this system instantly draws crowds with its visual feast on giant screens and immersive sound effects. Whether offering a realistic driving experience with a physical steering wheel or a futuristic control capability via motion sensors, this activity reflects your brand's dynamism in the most entertaining way possible.

How It Works & What It Offers

EDDRA Digital Car Racing can be presented in two distinct gameplay modes thanks to its flexible infrastructure. Our goal is to immerse the participant in the game while seamlessly blending your brand message with entertainment. Here is how the process and mechanics work:

• Dual control options: You can choose the mode that best fits your event setup. In Physical Mode, players control the vehicle using professional steering wheel sets mounted on a platform. In Sensor (Motion) Mode, the player's hands move in the air as if holding a steering wheel; the camera system detects these movements, offering a touch-free, hygienic experience.
• Game mechanics: Once the race begins, the player navigates through a virtual track dressed with your branding. The goal isn't just speed; it's to collect gold coins on the road, dodge tire barriers, and achieve the highest score within the set time.
• Instant feedback: Every maneuver the player makes is displayed on the giant LED screen without latency. Visual effects and the sensation of speed as points are collected keep the excitement at its peak.
• Competition & leaderboard: For all-day events, the highest-scoring racers can be displayed on a digital "Top 10" list. This feature encourages participants to play repeatedly and triggers a sense of competition.

Technical Details & Setup

Thanks to its compact design, Digital Car Racing can be easily integrated into both Indoor and Outdoor events. Our technical team performs the most suitable installation based on the venue's lighting and sound acoustics. The ideal technical requirements for an optimal experience are as follows:

• Space requirement: The system requires a minimum area of 3x3 meters (9 m²) to allow players to move comfortably and for spectators to see the screen clearly. However, the space can be expanded for larger LED screen setups.
• Display system: Depending on the scale of the event, giant LED screens, Video Wall systems, or high-lumen projection devices can be utilized.
• Capacity & duration: Game durations can be adjusted according to operation speed (e.g., 60 or 90 seconds). High circulation allows hundreds of people to experience the activity throughout the day.
• Setup time: A standard installation, including sound and image tests, is completed and ready for activity within approximately 2 hours.
• Power supply: The system operates smoothly with standard 220V city mains electricity (single phase).

Branding & Customization

The biggest feature that distinguishes this activity from others is that it can be completely personalized for your brand. We can place your logo on digital billboard areas within the game software and paint the racing vehicle in your product colors. Even the flags on the side of the track or the "power-up" items collected can be transformed into your products. In the physical space, the screen frame, the floor platform where the player stands (branding mat), and the steering stand can be fully covered with your corporate identity. Thus, while participants have fun, your brand is etched into their memories.

To add speed to your brand, discuss technical details, and receive a customized gamification offer, you can email us at sales@eddra.com or call us at +90 212 252 5022 .