Digital Graffiti Activation

Imagine merging the rebellious and free spirit of street art with the boundless world of technology. You know the feeling—you hear that satisfying hiss of the spray can used by artists to leave their mark on the walls... but this time, there are no heavy paint fumes and no messy walls. With Digital Graffiti, we bring the urban street vibe directly to your event venue, but with control completely at your fingertips. This digitized version of traditional art brings out the inner artist in participants everywhere, from product launches to festivals, corporate parties to trade show booths. It is a mesmerizing visual feast for spectators and a technological masterpiece that pushes the boundaries of creativity for those who experience it.

What is Digital Graffiti and How Does It Work?

This system operates using specialized equipment that mimics the ergonomics of a real spray can but emits infrared (IR) light instead of paint. When participants step in front of the giant LED screen, they experience the sensation of painting on a physical wall in real-time. The spraying sound, the speed at which the paint spreads on the screen, and the vividness of the colors are indistinguishable from reality. The process proceeds step-by-step as follows:

• Preparation and Selection: The participant takes their place in front of the screen. Through a touch interface or buttons on the spray can, they select their desired color, brush thickness, and even the effect type (drips, neon, chalk, etc.).
• The Creation Process: The moment the participant presses the nozzle of the digital spray, virtual paint appears on the LED screen. Lines, shapes, and writings reflect instantly on the screen in sync with hand movements. There is no fear of making mistakes; the last move can be undone, or the screen can be completely cleared with a single button.
• Custom Stencils: For those who may not trust their drawing skills, pre-loaded templates in the system come into play. The participant can project ready-made shapes—such as hearts, stars, or your brand's logo—onto the screen and color them in to achieve a professional result.
• Save and Share: Once the artwork is complete, it is saved digitally. If desired, it can be printed instantly as a photo, sent via email, or transferred to the participant's phone via a QR code for immediate social media sharing.

Technical Details

When you want to integrate the Digital Graffiti wall into your event, our technical teams plan every detail in advance, from lighting conditions to visitor flow. The ideal technical requirements for a high-resolution image and uninterrupted experience are as follows:

• Screen Dimensions: In our standard setup, we use a high-resolution LED screen that is 5 meters wide and 3 meters high (5x3m). This massive size reveals every detail of the artwork.
• Participant Capacity: Thanks to the expansive screen surface, our system allows 2 people to paint simultaneously and independently. Two friends creating a piece together or drawing against each other significantly increases interaction.
• Area Requirements: To ensure participants can move freely and spectators can view the artwork comfortably, a total floor area of 6x3 meters (18 m²) is sufficient for installation and operation.
• Setup Time: Due to the modular nature of LED screens and calibration precision, installation is completed on average between 4 to 6 hours.
• Power Supply: The system works seamlessly with standard 220V mains electricity; power consumption may vary depending on the brightness of the LED screens.

Branding Details

Digital Graffiti is the most modern tool to blend your brand’s message with art. Even the blank LED screen itself serves as a giant billboard. We can upload your brand logo into the system as a "stencil"; this way, no matter what participants draw, your logo will always be part of their artwork. We can cover the background entirely with your corporate colors or campaign visuals. When the masterpieces created by participants are printed or shared on social media, your brand awareness spreads rapidly in the digital world thanks to the branded frame placed on the photo. This is not just a painting activity, but a lasting memory produced by the participant together with your brand.

To add color to your event, discuss technical details, and receive a personalized offer, you can send us an e-mail at sales@eddra.com or reach us at +90 212 252 5022.