Augmented Reality (AR) Applications

In a world where traditional brochures or static billboards have lost their impact on consumers, how about telling your brand's story by transcending the boundaries of the real world? Just as we did for the Samsung Galaxy S6 launch, we transform an empty store aisle or a massive event arena into an exotic playground in seconds. With Augmented Reality (AR), we add a magical layer through your visitors' screens without changing the texture of the physical space. Imagine crowds trying to catch virtual parrots flying in your store or customers examining a 3D model of your product floating in mid-air. This is not just a game; it is the most interactive bridge built between your brand and the consumer.

What are AR Applications and How Do They Work?

This technology works on the principle of overlaying digital graphics, animations, and information simultaneously onto the real-world view captured via tablet or smartphone cameras. The user utilizes the device like a "window" to see and interact with objects that are not actually present in the environment. The process proceeds step-by-step as follows:

• Discovery and scanning: The participant points the tablet provided at the event, or the app downloaded to their own phone, towards the store interior or event area. The moment the camera opens, virtual objects hidden within the space (flying birds, product models, etc.) become visible.
• Gamification: The user does not just watch. They move around to catch the targets appearing on the screen, turn the device left and right, and interact by touching the screen. During this process, the participant unknowingly experiences the screen quality and speed of the product.
• Data collection (Lead Generation): When the game or experience is completed, a registration form appears on the result screen. The user enters their contact information to save their score or win a prize. Thus, entertainment transforms into valuable CRM data for the brand.
• Social Sharing: Captured images or scores can be shared on social media with a single click, making your event go viral in the digital world.

Technical Details

Our AR projects are fully customizable according to the venue and requirements. Whether it is a small retail store or a giant arena with thousands of people, our software infrastructure is optimized to perform under all conditions. The fundamental technical requirements and features for an AR activity are as follows:

• Venue flexibility: The application can work in both Indoor and Outdoor areas. It can be integrated into any ground using GPS or visual markers.
• Hardware: Special tablets can be provided for the event, or it is possible for users to use their own devices via QR code integration (BYOD - Bring Your Own Device).
• Participant capacity: The system has an infrastructure where hundreds of people can connect simultaneously. The number of people can be increased as much as desired, and no waiting time occurs.
• Setup and ıntegration: A short setup time prior to the event is sufficient for calibrating the software to the venue and for testing processes. Lighting conditions and spatial depth are optimized by our technical team.
• Data security: Data collected from visitors is securely stored on GDPR-compliant servers and reported at the end of the event.

Branding and Experience

AR applications are the most prestigious way to showcase your brand's technological face. Just as we brought the "The Future is Mine" slogan to life for the masses at the Samsung Galaxy S6 launch, instead of just saying it; we can develop special scenarios for your brand as well. 3D models, buttons, and game interfaces appearing on the screen are designed completely according to your corporate identity. Your visitors establish an emotional bond with your brand while having fun. Additionally, with the form screens added to the end of the game, you get the chance to collect potential customer data (leads) such as name, phone, and e-mail in the most natural way. This experience transforms a physical stand into a digital data mine.

To bring your brand together with the technology of the future, to review our AR projects, and for us to develop custom setups for you, you can email us at sales@eddra.com or contact us via phone at 212 252 5022.