Digital Penalty Activity

Digital Penalty is a next-generation event solution that merges the global passion for football with cutting-edge motion-sensing technology, transforming physical effort into a high-impact digital experience. Forget traditional penalty shootouts; here, there is no physical ball or goalpost, yet the excitement is palpable. By allowing participants to challenge a virtual goalkeeper using only their body movements—without the need for any wearable equipment—this system creates a massive gravitational pull at trade fairs, shopping mall events, product launches, and corporate meetings. As a premier example of "Phygital" (Physical + Digital) interaction, this activity mirrors your brand’s dynamism on the field while providing participants with an unforgettable goal-scoring moment.

What is Digital Penalty and How Does It Work?

The system operates through the seamless integration of Microsoft Kinect technology and custom-developed software algorithms. There is no requirement for wearable tech, sensor vests, or complex apparatus; your body is the sole controller of the game. This ensures a rapid flow of participants and minimizes waiting times during busy events. The process unfolds step-by-step as follows:

• Step up: The participant stands in the designated area in front of the screen. No safety gear or accessories are required.
• Motion detection: The participant strikes an imaginary ball as if it were real. Kinect sensors analyze the leg angle, strike velocity, and direction within milliseconds.
• Instant feedback: Physical movements are instantly mirrored on the digital screen. The virtual ball curves and accelerates toward the goal based on the participant’s technique. A save by the keeper brings suspense, while a goal triggers a triumphant visual celebration.
• Scoring & competition: Each successful shot earns points. The system tracks the "High Score of the Day," fostering a healthy competitive environment among participants.

Technical Details

Digital Penalty is suitable for both indoor and outdoor (under shade/tent) events. Setup is swift, and operation is effortless. To ensure a flawless event experience, the ideal technical requirements are:

• Area dimensions: A minimum area of 3x4 meters is required for the sensors to track movements accurately and for participants to move freely.
• Display system: Large LED screens, videowalls, or high-lumen projection systems can be used to maximize the impact. The screen size is determined by the venue capacity.
• Throughput: Each session lasts approximately 1-2 minutes, allowing for high traffic. Hundreds of participants can experience the game throughout the day.
• Staff support: One technical personnel is provided to manage the system and guide participants during the event.
• Power supply: A standard 220V power outlet is sufficient.

Branding Opportunities

Digital Penalty offers a unique "White-Label" experience to boost your brand visibility interactively. The entire game interface can be customized to match your corporate identity. The LED banners in the virtual stadium, graphics behind the goal, and the splash screens are fully branded with your logo and slogans. When a participant scores, your brand’s victory message flashes across the screen. Furthermore, the physical setup area—including floor branding, screen surrounds, and the "High Score" leaderboard—can be tailored. This ensures that while participants are having fun, your brand remains at the heart of their most memorable moments, gaining significant exposure through social media shares of their video and photo recordings.

To bring this thrilling experience to your event, create custom scenarios, or receive a quote, please email us at sales@eddra.com or call us at +90 212 252 5022 .