Digital Product Collection Activity

Transcend the era of mundane brochure distribution or uninspired standard sampling activities. Consider those moments where items are accepted merely because they are "complimentary," yet devoid of any genuine brand connection. We are now completely digitizing this process, elevating the participant to the protagonist of the game. With Digital Product Collection, product distribution evolves into a fierce reflex competition. The objective is simple yet the interaction is paramount: Stand before a massive touch screen, capture cascading brand products within a virtual realm, and convert the score into a physical reward. From mall events to launches, festivals to in-store activations, this technology generates significant foot traffic everywhere, serving as both a sophisticated data acquisition tool and an unforgettable entertainment station for your brand.

What is Digital Product Collection and How Does It Work?

This system represents a synthesis of motion capture technology and gamification dynamics, integrated with an interface exclusive to your brand. The game is not merely an animation rotating on a screen; it is an immersive experience where the participant is physically involved, interacting via their own reflection. The process commences with data acquisition and culminates in the gratification of a physical reward. The procedure unfolds step-by-step as follows:

• Registration and data (Lead Generation): The participant approaches the screen; they enter their Name-Surname and E-mail information. By digitally approving the GDPR text, they initiate the game. Thus, while the entertainment begins, a permission-based database is generated for your brand.
• Game Initiation: Upon completion of registration, the camera system detects the participant and embeds their image into the virtual market or branded world. The player is now an integral part of the digital universe.
• The collection thrill: Brand products (cosmetics, boxes, beverages, etc.) begin to cascade from the top of the screen. The player attempts to deposit these virtual objects into a virtual basket using their arms and body. The objective is to achieve the highest score within the designated time frame.
• Score and reward: When time expires, the total score is displayed. The participant who surpasses the threshold or achieves the highest score immediately receives their physical gift (your actual product) from the attendant nearby.

Technical Specifications

Integrating this technological configuration into your event is far simpler than anticipated. Maximum impact is achieved with a compact and elegant setup, without the need for massive spaces. Our technical teams meticulously execute pre-event installation and testing. The ideal technical requirements for Digital Product Collection are as follows:

• Spatial dimensions: For the participant to move freely and the screen to be clearly visible, a minimum clear space of 2x2 meters, or ideally 3x3 meters, is sufficient.
• Lighting and environment: For the flawless operation of camera sensors and the motion detection system, the area must not be exposed to direct sunlight (indoor or shaded outdoor) and ambient lighting must be balanced.
• Hardware: Vertical (kiosk) or large horizontal LED/LCD screen options are available. Necessary computer, camera, and sensor hardware are provided by us.
• Installation duration: System setup, calibration, and application of brand dressing take approximately 2 to 3 hours.
• Power supply: The system operates seamlessly with standard 220V city grid electricity.

Branding Details

Digital Product Collection offers the opportunity to embed your brand's corporate identity into every frame of the game. The game's "skin"—interface design, background visuals, 3D models of falling products, and virtual basket design—are prepared entirely exclusive to you. The entertaining moments of participants trying to catch your products with their own reflection on the screen create a spectator show for bystanders as well. Through the "Leaderboard," competition heats up, and participants are driven to play repeatedly to achieve the highest score. Instant victories won and physical rewards received generate content worthy of sharing on social media. Thus, your brand reaches thousands both in the field and in the digital world.

To add digital excitement to your event, discuss technical details, and receive a proposal exclusive to you, you can send an e-mail to us at sales@eddra.com or reach us via phone at 212 252 5022 .